FNO 2012 Approved

Fashion’s Night Out, one of the industries most anticipated nights, has been approved for its fourth year!

After FNO 2011 there were some speculations about it being the last. Industry professionals complained about it being too much work planning the event on top of planning Fashion Week. Some retailers were even dropping out of FNO because they felt they were spending more money on making their store appealing for customers than they were actually bringing in at the end of the night. Customers would come into the store to enjoy the celebrity appearances and free drinks and food, but they didn’t actually buy things.

Although these are still concerns for industry professionals and retailers, Vogue has approved to sponsor the event another year in efforts to continue to help generate more business for retailers during this economic recession.

The official date for FNO 2012 depends on the date set for New York Fashion Week since FNO usually happens on the first or second night of NYFW.

-Andrea Higgins